Last Updated: May 2026

At The True Liquor (accessible from thetrueliquor.com), one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by The True Liquor and how we use it.

Our physical operations are conducted at 2915 English Ave, Indianapolis, IN 46201, United States. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at +1 317-280-7816 or via email at privacy@thetrueliquor.com.

1. Information We Collect

To fulfill your orders and comply with Indiana state laws regarding alcohol sales, we collect several types of information:

A. Personal Information You Provide Voluntarily

  • Identity Data: Name, date of birth, and gender. (We collect your date of birth strictly to verify that you meet the legal age requirement of 21+ to view and purchase alcohol in the state of Indiana).

  • Contact & Delivery Data: Shipping/delivery address, billing address, email address, and telephone number (+1 317-280-7816).

  • Account Credentials: Usernames, passwords, and security settings created when you register on our website.

B. Automated Information & Tracking (Cookies)

Like any other commercial website, thetrueliquor.com uses “cookies.” These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

C. Payment Data

All online financial transactions are processed securely through certified, third-party payment gateways. The True Liquor does not store your full credit card numbers or CVV codes on our local servers.

2. How We Use Your Information

We use the information we collect in various ways, including to:

  • Fulfill Orders: Process, package, and deliver your beer, wine, or spirits to your doorstep.

  • Verify Legal Age: Confirm you are 21 or older before processing or delivering an alcohol order, as required by the Indiana Alcohol and Tobacco Commission (ATC).

  • Communicate with You: Contact you regarding order updates, changes in stock, delivery driver arrival times, or customer support inquiries.

  • Improve Our Services: Analyze website traffic patterns to optimize the design, layout, and speed of thetrueliquor.com.

  • Marketing (Sip Society): Send you promotional emails regarding exclusive deals, local tasting events at English Ave, or rare bottle allocations (only if you have opted into our club/newsletter). You can opt out at any time.

3. Sharing Your Information

We respect your privacy and will never sell, rent, or trade your personal data to third-party data brokers. We only share information with trusted third parties necessary to complete our business operations:

  • Delivery Personnel: Our local drivers are given your name, address, and phone number solely to locate and fulfill your delivery request.

  • Payment Processors: To securely authorize and complete your financial transactions.

  • Legal & Compliance Entities: We may disclose your information if required to do so by Indiana state law, federal law, or legal processes initiated by the Indiana Alcohol and Tobacco Commission (ATC) or local law enforcement.

4. Data Security

We implement robust, industry-standard electronic and procedural security measures to safeguard your personal data from unauthorized access, alteration, or disclosure. When you enter sensitive information (such as a credit card number) on our order forms, that information is encrypted using secure socket layer technology (SSL).

However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

5. Age Restrictions (Strict 21+ Policy)

Our website and services are strictly prohibited to individuals under the age of 21. The True Liquor does not knowingly collect or solicit personal information from anyone under 21. If we discover that a minor under 21 has created an account or provided personal details, we will immediately delete that information and terminate the account from our database.

6. Your Data Rights

You have control over your personal data. Depending on your privacy choices, you have the right to:

  • Access & Review: Request a copy of the personal information we hold about you.

  • Update & Correct: Edit your account details, delivery addresses, and contact numbers at any time by logging into your profile.

  • Delete Account Data: Request that we completely delete your online customer account and remove your personal details from our active marketing systems.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to adapt to new e-commerce technologies or shifting state regulations. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes.

Contacting Us

If you have any questions about this Privacy Policy, your data rights, or how your information is handled, please reach out to our team:

  • Physical Address: The True Liquor, 2915 English Ave, Indianapolis, IN 46201, United States

  • Phone Support: +1 317-280-7816

  • Official Website: thetrueliquor.com